Valencia 5th and 6th
of october 2022


Building Dynamic Capabilities for Sustainable Fashion Retail: the Case of Spanish Fashion Brands

This workshop aims to highlight the role of sustainable innovation in a fashion retail context through the lens of dynamic capabilities (DCs). The presence of DCs within firms is argued to be instrumental to firms’ abilities to implement sustainable and circular fashion practices, since it is concerned with how businesses respond to rapidly changing environments through sensing and shaping opportunities and threats, seizing opportunities, and reconfiguring their resource bases. Spanish fashion firms possess a profound strategic agility, highly entrepreneurial management teams who create added value through the harnessing of new technologies and retail formats and product innovations to educate and engage consumers on sustainability issues. This workshop will present some of these firms as case studies.

Dr Louise McBride

Glasgow Caledonian University

Louise is the Programme Leader of MSc International Fashion Marketing at Glasgow Caledonian University. Her teaching centres around the topics of internationalisation and sustainable fashion branding. Louise’s research interests lie in the area of internationalisation and her PhD focused on dynamic internationalisation capabilities in the Spanish fashion retail context. Louise speaks Spanish and has built a strong network of academic and industry contacts in Spain. As a result of this, the department of FMTE enjoys staff and student exchanges and research collaborations with Villanueva University in Madrid.

Before embarking on an academic career, Louise lived and worked abroad, both as a language teacher in the UK and Spain, and in fashion retail and buying roles in the UK, France and Canada. These international experiences and industry connections have instilled in Louise a passion for real-world learning and a desire to strengthen GCU’s international connections to enhance the student experience.

She has an extensive background in fashion retail and buying.

Dr Teresa Perez del Castillo

Universidad Villanueva (Madrid)

In 2012, Teresa obtained the Doctorate with International mention and outstanding Cum laude, from the Complutense University of Madrid within the program of Audiovisual Communication and Public Relations. She has a degree in Corporate Communication and Journalism from the University of Montevideo, where she has performed teaching and academic management tasks.

Since 2012 she has been working at Villanueva University as academic coordinator of the Diploma in Communication and Fashion Management, as well as international Lead and responsible for professional practices in that department and currently teaches the subjects of Brand Management and Introduction to Fashion Communication. She is the technical director of the Fashion Retailing In Spain Summer School, aimed at international students.

She has carried out research and teaching stays at Glasgow Caledonian University and at the London College of Fashion, University of the Arts London. She has also collaborated with media related to lifestyle and fashion such as, TrendsLabBcn and has been editor of the magazine 21 months. Her lines of research are focused on lifestyle branding, brand management and SME fashion retail brands. 


The evolution of the Metaverse in luxury fashion and the role Blockchain has in its development; implications for sustainability.

Blockchain technology lies at the heart of a brand’s ability to demonstrate provenance and a range of sustainability claims and certifications, which help to make luxury and fashion more sustainable. This workshop will look at Blockchain technology within the particular context of the luxury fashion brands. It will also cover private and public Blockchains and their uses. The benefits of a decentralised, widely distributed and immutable system of recording data (ledger), provide clear applications for the sectors. These include the ability to document transactions in a supply chain, provide evidence of provenance of raw materials and manufactured products along with transparency to consumers. All this helps reinforce trust in luxury and fashion brands’ claims around sustainability and also provides a tool to combat counterfeiting. The technology also supports other commercial applications including non-fungible tokens (NFT’s); as part of this which we will explore the use of Smart Contracts.

Tim Jackson

Director of the British School of Fashion

In addition to publishing influential books on fashion buying, fashion marketing and Routledge’s Fashion Handbook, Tim Jackson also provides expert commentary and analysis on the luxury and fashion sectors across premium business media. He has been a regular contributor in these areas for WGSN, and also published in the International Herald Tribune and luxury aviation NetJets in-house magazine. Prior to working in Higher Education Tim worked in retail management and buying for a number of brands, including Harrods, Jaeger, Dash and Burton Menswear. Tim is a Fellow of the Higher Education Academy and a member of the Chartered Institute of Marketing and has worked as a Trustee of the Covent Garden Area Trust in London. Current research interests include luxury, virtual flagships and creative thinking.


Circular Fashion & Beauty

In this workshop award winning case study author and Editor-in-Chief of Bloomsbury Fashion Business Case Studies Professor Natascha Radclyffe-Thomas will highlight the issues surrounding this increasing area of concern for consumers and brands alike as well as introduce innovations in circular fashion and beauty. Participants will learn about the latest innovations in materials and processes to understand the whole product journey from manufacture to disposal and how one innovative beauty brand – Kohl Kreatives – is applying the principles of circularity and creating the world’s first beauty brushes made from rice husks. It also allows participants to expand their knowledge of the current legislation covering plastic use and of the UN SDGs, specifically SDG12. Furthermore, participants are encouraged to make connections between the goals including, for example, SDG 13 Climate Action and SDG14 Life Below Water.

Professor Natascha Radclyffe-Thomas

Professor Marketing and Sustainable Business at British School of Fashion

Professor Natascha Radclyffe-Thomas has a background in luxury fashion and extensive experience teaching in Asia, the US and Europe. An internationally recognized educator and thought leader and advocate for transformative responsible global education, she researches and teaches sustainability and ethics as sources of value for fashion businesses and individuals. Natascha is a keynote speaker at conferences in China, the US, and Europe and a contributor to industry and media pieces on fashion business and consumer behaviour including for the BBC, NPR and SHOWstudio. She is also a knitter, stitcher and make-do-and-mender!


Workshop by Swedish School of Textiles, Borås (Embassy of Sweden) - New fibers and material solutions for sustainability

Professor Nawar Kadi


Professor Nawar Kadi has around 30 years in the field of textile research, and he is the research group leader for Advanced Textile Structures at the university of Borås/Sweden. He also has an industrial background with experience in the textile sector.

He is known for his skills in textile fibres, spinning and

fibre cloth. He participates/leads several projects related to sustainable textiles. His presentation will be representative over this background, pointing out the future of new fibers and material constructions.

Professor Mikael Skrifvars


I work as professor in polymer technology in the Resource recovery research area. Our aim is to develop and study new polymer materials, which are made from biobased raw materials. Natural fibres and biopolymers are used in composites and plastics, and we study particularly different manufacturing methods to be able to produce these in a economical way.

I have been at University of Borås since 2003. My previous appointments includes work in the chemical industry in Finland, and at the research institute Swerea SICOMP in Piteå, Sweden. I got my PhD degree in 2003 at University of Helsinki in Finland. At the moment we work on two larger research projects financed by Mistra. International collaboration is going on with universities in Korea and India.


Sustainable Assessment and Fashion Brand Ratings

It is increasingly difficult for the fashion sector to respond to the damage it causes to the environment.  One form of response is the provision of sustainable brand ratings published by organisations such as The Ethical Consumer who base their ratings on politics, company ethos and product sustainability.  In this workshop we will examine the evaluation criteria and purpose of such rating systems and assess to whose benefit are these rating systems? For the benefit of brand marketing? or to support consumer purchase intention?

Dr Ruth Marciniak


Is the Programme Leader for MSc Fashion and Lifestyle Marketing at Glasgow Caledonian University, London Campus, teaching branding, retail experiences and fashion marketing.  The scope of recent research outputs includes alternative retail spaces, consumer engagement with websites and artificial intelligence as a disruptor of fashion retail.

Dr Cara Connell


Is Programme Leader for BA (Hons) International Fashion Branding and is a Fellow of the Higher Education Academy. Cara teaches in the field of Fashion Communication covering all aspects of verbal, visual and digital communication. She  has worked in the fashion industry for over a decade as both a Retail Buyer for a UK based fashion and home interiors retailer and latterly as the Fashion Editor of a national women’s magazine. This industry experience heavily informs Cara’s current teaching where she focuses on guiding students to work to industry standards to fulfill live client briefs.


Real bodies and the textile water footprint in the stylistic context of fashion. Educate under the paradigm of sustainability and non-normative body morphotypes.

The “H2.0” proposal presents an experimental collaboration project in denim with the textile company EVLOX, through a non-regulatory learning and service training program, formulated from the action of improvised modeling, and social dissemination. of two open fronts within the fashion industry.On the one hand, there is talk of textile sustainability and its problem with the water footprint, and the other section of social denunciation, the problem of industrial sizing.

Professor Alicia Bonillo

Research professor in Fashion of Art and Superior of Design (EASD Castellon)

Alicia Bonillo is a doctor from the Polytechnic University of Valencia. Her previous research project at the Faculty of Fine Arts deals with the experimental graphic grid in pattern making and her doctoral thesis continues with an experimental body anthropometric analysis, which projects a scenario for the future of fashion.

As a designer, she carries out her brand business plan “atravesdel” at the Madrid Business School, projecting cross-linked research methodologies applied to fashion design, winning three business awards. Currently, she has spent a decade and a half as a research teacher specializing in Fashion Design at the Schools of Art and Superior Design in the Valencian Community.

She actively participates in extra-curricular activities with companies or associations in congresses, fairs, festivals,…, she has been a jury in various contests and has curated exhibitions dedicated to the national and international graphic-fashion medium, ranging from performances, or catwalk collaborations in journals.

Her work has been exhibited at the DHUB Design Museum in Barcelona, ​​or at the Halle Freyssinet Paris. Conclude with the creation of a business support program «Project by Tavex/Evlox» specialized in denim through experimental sustainable textile research.


Fashion Retail Marketing – authenticating sustainability practice

The topicality of sustainability with societal discourse has been noted by the fashion industry, and is often acknowledged in marketing to respond to growing concern for the climate crisis. Yet, the United Nations identifies that the fashion industry is the second largest polluting industry globally.  The workshop will examine understandings of fashion sustainability, terminology and supply chain management through a consumer lens, to identify opportunities for disruptive models from which new value creation can be implemented. The workshop will be divided into groups of: design and storytelling; materials (producers, natural/manmade and recycling potential); construction (and finishing applications); retailing and communications; and end of life/new life. In developing a timeline of understandings, the outcomes will enable sustainable fashion brands, retailers and marketers  to create campaigns and communications that can educate and reassure consumers that their fashion practice aligns with preferences for sustainability.

Dr Elaine Ritch

Reader in Fashion, Marketing and Sustainability at Glasgow Caledonian University

Elaine is a Reader in Fashion, Marketing and Sustainability and is also the programme leader for BA(hons) International Marketing. Her co-edited book ‘New Perspectives in Critical Marketing and Consumer Society’, was published in March 2021 and she takes the themes from this and examines disruption and innovation through a fashion lens in her forthcoming co-edited book (publication date of January 2023). Elaine has presented her research at international conferences and has published in international journals and contributed to numerous book chapters. Elaine leads the research group ‘Consumer Lifestyles and Experiences’’ her approach to research and teaching is very much driven by the ‘Common Weal’ (Scots for Common Good) and the United Nations Sustainable Development Goals.


A new way of communicating: Measuring sustainability through charismatic actions in the fashion industry

Communication is identified as one of the most relevant opportunities to increase the value of sustainability in the Fashion industry. The experience accumulated in fields that have much more experience, such as Ecology have been used. In this way, the concept of “flagship or charismatic species” have been implemented in the Fashion sector. The goal is to provide value to consumer decisions related to environmental sustainability. For this workshop, we focus on the moment in which the user decides whether to keep a garment or decide to replace it with a new one. The workshop will use a tool to help decide the level of sustainability and impact of each decision adopted by the consumer. Prolonging the life of our garments is one of the best strategies to guarantee the future of future generations.

Dr Esteban Galan Cubillo

Profesor at Universidad Politécnica de Valencia

Esteban Galán is a professor of Audiovisual Communication at the Polytechnic University of Valencia. He is a specialist in audiovisual production and production (more than 15 years of experience working for Canal 9, TVE and the European Union). His line of research focuses on the study of digital tools in audiovisual production and transmedia narratives.

Dr Lindsey Drylie Carey

Reader at Glasgow Caledonian University

Lindsey is Reader in Marketing at Glasgow Caledonian University and has a PhD in the area of ethical consumption and consumer psychology. She specializes in sustainability principally within the areas of marketing, branding and communication. She is currently the Principle Investigator (PI) for an Erasmus + funded Strategic Partnership investigating sustainability for fashion businesses and engendering employability skills in this area. She has published academic articles, contributed to and edited books and presented conference papers on fashion, luxury and branding. She is also a consumer expert advisor for the national press.

Nadia Alonso López

Profesor at Universidad Politécnica de Valencia

Ph.D. Lecturer and researcher in UPV. She is interested in everything related with teaching, new technologies, communication, information, and media studies. I have more than 20 years of experience in the media. 


The textile transformation, Jeans successful case - Jeanología


La industria textil está lista para transformar la forma en que se fabrican los jeans. Significa eliminar el 100 % de desperdicio de jeans desde la tela hasta la prenda final, minimizando el uso de agua y productos químicos hasta un objetivo cercano a cero.

La industria textil hoy es responsable del 20% de la contaminación de las aguas del planeta Dentro del textil los famosos pantalones vaqueros son uno de los productos estrella, siendo una de las prendas más vendidas y con mayor impacto ambiental.

Revisaremos el caso de éxito de Jeans, que, mediante la introducción de tecnologías disruptivas, innovadores software, somos capaces de cambiar el modelo productivo, a un modelo, sostenible, con cero vertidos.



  1. INTRODUCCION JEANOLOGIA, empresa con propósito, visión y misión

Caso éxito Jeans- La prenda mas sostenible


Cómo el diseño digita puede ayudar a la transformación de la industria. La visualización digital del acabado de jeans es posible a través del software eDesigner.

Demo real como crear una colección virtual.

  1. EXPERIENCIA RETAIL, experiencia en vivo de la Nano Laser donde mostraremos, como customizar prendas, creando una experiencia única.

Amor Cardona

Sustainable Textile Consultant Jeanologia

Con la colaboración de: